MarTech
MarTech tech-stack implementation strategy and scalability. Holding a subject matter expert role in CDP / Data Models / Marketing Automation / Data Attribution / Data Analysis.
Data
Activation
7+ years of experience working with user behavioral data, from data ingestion and data modeling to data activation for hyper-personalisation.
Marketing Automation
8+ years of marketing automation experience working for agency clients, regional E-Commerce and PropTech leaders in the South Asia and SEA.
| Name | Syed Shariq Raza |
|---|---|
| Residence | Adelaide, South Australia |
| shariqraza@live.com | |
| Linked-In | linkedin.com/in/shariqraza |
| Github | github.com/shariqraza |
Experienced Technical Product Manager
I am a product manager with specialized experience in data activation strategies for new products, enabling personalised user experiences. I have launched 0 to 1 products and features that enhanced user engagement and user experience, from conceptualisation to product delivery and experimentation.
I have extensive technical experience working hands-on with data, especially working with data pipelines, data-warehouse, and CDPs & personalization scripts for data analysis and data activation.
Over the span of 7+ years, I have gained working experience on several enterprise level user-engagement platforms/ CDPs/ Data transformation and activation tools.
Education
Applied Marketing Analytics
Northwestern University - Kellogg School of Management executive program.
Bachelor of Science (Computer Science)
Institute of Business Management
Volunteer History
Meal Donate Pakistan
I co-founded Meal Donate in 2016 with a group of friends. This small organization is still alive and making a small impact in spreading hope and happiness by donating ready meals to hungry people in poverty-stricken areas in Pakistan.
Interests
Kickboxing
Took up kickboxing classes as an alternative to a tradational gym early in 2023. So far loving it.
Fencing
Joined an amatuer fencing club while living in Singapore. I plan on continuing my training even though kickboxing take up the bulk of my workout schedule.
Bookworm
Forever a bookworm. From "The Hardy Boys" and "The Secret Seven" as a kid to "Harry Potter", LOTR and "A Game of Thrones".
Experiences
PropertyGuru Group: MarTech Product Manager
PropertyGuru Group: Marketing Automation Specialist
Daraz (Alibaba Group): Product Owner CRM
Daraz (Alibaba Group): CRM Developer
Demac Media (Bounteous): Front End Developer (Email & CRM)
Convex Interactive: Front-End Developer
Guerrilla-Technologies: Internee Front-End Developer
Skills & expertise
Top five hard and soft skills I have mastered in my years in the industry so far.
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Strategic Thinking
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Problem-Solving
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Effective Communication
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Prioritization
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Project Management
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SQL: Data Modeling & Data Analysis 8 YEARS
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Data Pipelines: Data ingestion scripts/ ETL/ RETL 5 YEARS
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Personalisation Scripting Languages: Liquid/ AMPScript 5 YEARS
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API Integration 4 YEARS
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Tech requirements documentation & solution design 3 YEARS
Contact Me
Send an email to shariqraza@live.com or submit the form below with your details and I will reach out to you.